Building a legacy of the perfect coal
For nearly two decades we've been committed to crafting the finest premium shisha charcoal — from a small Lebanese operation to a globally trusted brand.
From passion to purpose
Go Chicha by Kassab Go Trading SARL was born from a simple vision: to create the world's finest natural coconut shisha charcoal. Starting in Lebanon with deep roots in traditional charcoal craftsmanship, we've grown into a globally recognized brand trusted by lounges, restaurants, and enthusiasts worldwide.
Our expertise extends beyond shisha to professional BBQ applications through our Go Grill brand — a dual mastery that reflects our commitment to uncompromising quality across every product category.
Today we serve customers across 15+ countries with products manufactured to the highest international standards. Our success is built on integrity, continuous improvement, and deep respect for our customers' expectations.
Two decades in the making
The Vision
Started with the vision to bring premium quality shisha charcoal to the Middle East.
First Import to Lebanon
Our first import to Lebanon, establishing the foundation of our regional presence.
Quality Recognition
Beginning to be known for exceptional quality across the region.
Global Market Leader
Became a global leader in the premium shisha charcoal market, reaching multiple countries.
Continuous Innovation
Still enhancing our sustainable practices and expanding globally.
Our values
Sustainability
Committed to eco-friendly production and carbon-neutral practices.
Quality
Premium natural charcoal with superior burn time and minimal smoke.
Trust
Building lasting relationships with distributors and customers globally.
Innovation
Continuously improving our products and sustainable packaging.
Premium charcoal, made in Indonesia
Go Chicha operates a state-of-the-art facility in Indonesia that combines traditional coconut shell craftsmanship with modern quality control — producing over 500 tons of shisha charcoal annually for wholesale distribution and export worldwide.
World-class manufacturing
Located in Indonesia, our facility processes premium coconut shells sourced exclusively from certified sustainable suppliers. Our advanced carbonization is carefully controlled to achieve the perfect balance of extended burn time, consistent heat, and minimal ash — essential for premium shisha charcoal and professional-grade BBQ briquettes.
- Premium Raw Materials: 100% natural coconut shells from certified sustainable farms and eco-friendly suppliers.
- Advanced Carbonization: Precision temperature-controlled processing for 80–85%+ carbon content and zero chemical additives.
- Comprehensive Testing: Every batch undergoes lab testing for ash content (<3%), burn time (80–120+ min), and heat consistency.
- Custom & OEM Services: Tailored production runs for cubes, hexagons, tablets, sticks, and private-label packaging.
- Export Ready: FOB Jakarta Port with full documentation, 20–30 day lead times, and worldwide shipping.
Production Capacity: Our Indonesia facility produces over 500 tons of premium coconut charcoal annually, supplying lounges, restaurants, cafes, and authorized distributors across 15+ countries.
Saving our planet, one coal at a time
Discover how Go Chicha reduces deforestation and creates sustainable alternatives that protect our planet's future.
Premium charcoal for 15+ countries
From coconut groves to shisha lounges worldwide, Go Chicha connects communities through premium natural charcoal — exporting from Lebanon to the Middle East, Europe, Americas, Asia, and beyond.
Regional Presence
Ready to join our global network?
Partner with Go Chicha and bring premium coconut shell charcoal to your market. We support distributors with quality products, marketing materials, and ongoing partnership.